Mission Statement
K.O.I. or Keeping Ones Instinct is all about embracing yourself through your hobbies and various outlets of happiness. Think back to when you were young and remember who you wanted to become when you grew up, that is what Keeping Ones Instinct is about. The symbol of this brand is a KOI fish to represent the duality of growing and progressing but always keeping your core values and interests with you.
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